Art direction and photography for @sheertex fall campaign. One more batch of images, because why not. I wish I could relive these 2 days, even though I was probably manic to be around 💕
Camila Acosta | Creative Direction & Brand Strategy
Betsy-May Smith | Art Director & Photographer
Elisabeth Couture | VP Creative
Production and casting | kynnproductions
Vasilios Smaragdas | Photo Light Tech
Michael Alexander | Photo Assist
Michael Webb | Digitech
Kayla Del Greco | Photo Retoucher
Ariane Tara | On-set Director, DP, Cam-Op, Editor
Kevin Mathein | Video light Tech
Haley Wagner | Sound OP
Jacqueline Moore | Styling assistant
Alejandro Zabala | Makeup assist
Lindsay Cullen | Makeup assist
Mimi Dang | Production assistant
Isaac Haldeman | Production assistant
Vanessa Luttrell | Content Creator
Samantha Chan | Graphic Design
Andrew Kerr | Web Design
Camila Loureiro | Social Media Manager
As @sheertex moved into mass retail, their fall ’25 campaign shifted the visuals from polished product ads to a community-first approach. Featuring 50 real people, the campaign celebrated authentic personality while centering messaging around the brand’s strength USP.
For the campaign video, we handed the mic back to real customers, inviting them to try Sheertex and share their genuine, unscripted reactions. Ultimately flipping ingrained perceptions of (bad) tights and showing that Sheertex exists in a category all its own.
Huge thanks to @ariane.tara on this. Working with 50 participants meant an incredible amount of footage to shoot and edit in a short window, but she killed it. A perfect collaboration.
Art direction and video outline by me.
Ariane Tara | On-set Director, DP, Cam-Op, Editor
Camila Acosta | Creative Direction & Brand Strategy
Betsy-May Smith | Art Director & video outline
Elisabeth Couture | VP Creative
Production and casting | kynnproductions
Kevin Mathein | Video light Tech
Haley Wagner | Sound OP
Vasilios Smaragdas | Photo Light Tech
Michael Alexander | Photo Assist
Michael Webb | Digitech
Kayla Del Greco | Photo Retoucher
Jacqueline Moore | Styling assistant
Alejandro Zabala | Makeup assist
Lindsay Cullen | Makeup assist
Mimi Dang | Production assistant
Isaac Haldeman | Production assistant
Vanessa Luttrell | Content Creator
Samantha Chan | Graphic Design
Andrew Kerr | Web Design
Camila Loureiro | Social Media Manager
As @sheertex moved into mass retail, their 2025 Fall campaign shifted the visuals from polished product ads to a community-first approach. Featuring 50 real people, the campaign celebrated authentic personality while centring messaging around the brand’s ‘strength’ USP.
This was a really special campaign for us. As always, a lot to do in a short amount of time, and we couldn’t have done it without the extremely talented creatives involved. And to all the incredible participants *literal superstars*, it was a dream working with you all.
Art Direction and Photography by me.
Camila Acosta | Creative Direction & Brand Strategy
Betsy-May Smith | Art Director & Photographer
Elisabeth Couture | VP Creative
Production and casting | kynnproductions
Vasilios Smaragdas | Photo Light Tech
Michael Alexander | Photo Assist
Michael Webb | Digitech
Kayla Del Greco | Photo Retoucher
Ariane Tara | On-set Director, DP, Cam-Op, Editor
Kevin Mathein | Video light Tech
Haley Wagner | Sound OP
Jacqueline Moore | Styling assistant
Alejandro Zabala | Makeup assist
Lindsay Cullen | Makeup assist
Mimi Dang | Production assistant
Isaac Haldeman | Production assistant
Vanessa Luttrell | Content Creator
Samantha Chan | Graphic Design
Andrew Kerr | Web Design
Camila Loureiro | Social Media Manager
