Bottle It

We go again, always. Thank you.

Happy International Running Day! Go Trot. It'll physically and metaphorically change your view. it's up to you how far on both fronts. Grateful to be in the space of encouraging, motivating, and inspiring others to go run.

Anything is Possible - For those who have launched long in the Floral, those who have shown their communities that there is an unrivalled strength in accountability, planning, self belief, community, and straight up grit. We thank you. You genuinely could be the inspiration behind somebody starting their day 1. Envisioning @petemurray1912 calling me an Ironman many years ago was enough to pull me through the darkest of times! Proud to say he has since gone on to announce 25 more athletes in Floral home! So we thank you, the athlete, for choosing the Floral that shows others, we're out here, moving forward, always. (Its very excited knowing the 2025 team is already building, and hungry, we go again!)

Big Love to @inthebeginningpodcast - The fellas share an entertaining, informative insight into all things running (occasionally Triathlon), weekly and has become a must listen on weekend longys. @liamjflanagan not only sharing the love, and the Lid on this weeks episode, but getting the UTAMiler done in the Project X Lid! Thanks for the shout out fellas, enjoy the Lid Courtney.. enjoy recovering from 160+ks Flanno! Thankyou being the longest send in the Project X!

Where will you wear the movement? Running Tee // Singlet. Taking orders.

Its almost time to look deep into the Mountains, then look deeper inside yourself and see what you've built, how far you've come, and just exactly what is in the tank. We couldn't be prouder of those about to tackle UTA in the Blue Mountains, we have debutants and seasoned veterans all stomping there way through the Ups/Downs and everything in between. Highlights this prep have been experiencing just how epic trail running is for just feeling present, how much inclines can teach you about your perceived idea of fitness/leg strength, and how much this community embraces the new. If you see Floral, Spray Floral! You're never alone in the B!! Go well Buffalo's!! B.

The Cairns Combination Project X Performance Hat + Bottle.It Beanie Bottle.It will send its biggest ever crew of athletes north to take on the heat, pressure and emotion of the Ironman Cairns. Long rides before sunrise. Dark mornings. Heavy sessions after work. Missed comfort. Chasing growth, chasing that tropical red carpet! To mark the moment, we’re releasing the Cairns Combination — pairing our new Bottle.It Beanie alongside the Project X Performance Running Hat. Two pieces built for completely different parts of the journey. The Beanie For the early starts. The recovery walks. The airport mornings. The quiet moments before race day. Heavyweight warmth with everyday wearability, finished with the Bottle.It identity that represents moving from the dark to the light. The Project X Performance Hat Built to perform when the pressure rises. Lightweight, breathable and race-ready. Designed for long runs, hot sessions and big event days — while carrying the Bottle.It message into every kilometre. This release is about more than merch. It’s about backing a movement built on showing up, staying accountable and doing hard things together. Every order helps Bottle.It continue documenting athlete stories, creating mental health conversations through endurance sport, and building community experiences around Australia. B.

Hey Siri, Show me what it means to wear the B? Siri: Means you're never alone. We go again, always. B.

First IRONMAN 70.3 ✅ Made possible by the legend @macknewtonjones Kitted out in @_bottleit @northernraceclub

Sub 5, a nice PB, and a lot of fun out there Started the morning with chaos which ruined the swim, but the bike saved me Taken the bike from 34km/h → 36km/h in a few months with solid training and a few upgrades from @profile_design And as always, a proper plan from @northernraceclub , but more than that, it’s the people. Mack sacrificing his own race for his athletes… says everything you need to know about NRC 🫶 Cairns 70.3 June 2025 5:34:32 → 4:57:42 @sampyatt_ with the shot of the day

There goes that KID again. 1 week after a strong podium result in Taiwan, @rhys_corbishley jumps back on a start line to see what else was left in the tank in his backyard of Sydney. The fuel light came on with a few K to go, but that didnt stop him running some names down whilst putting up the 9th best run time from the Pros. A 1.13 half marra @ 3.30 pace in Penriths Dry Heat. The New Project X Lid riding shotgun on the express tour of the Regatta.. You were told 4 years ago to remember the name, now we are thoroughly enjoying hearing it over the event speakers as he holds his own as a Pro. Cairns awaits!

West Sydney 70.3 - Those who sent it! You can feel it in the air out there, theres something that happens when people choose hard, those around them FEEL. The supporters, the friends, the family, the strangers. All cop an eyeful of effort and feel. Feel inspired, feel tempted, feel great that its someone else and not them, but, its a solid FEEL. That FEEL may just be enough to light a flame, spark a curiosity, to pursue that LIGHT, to help them out of their own DARK. So we Thank: @koruptvision for ensuring the Athletes had the fastest, best looking suits on course, we thank you. Rapid turnaround, excellent communication throughout and a quality suit. We recommend friends of the Floral to check out both the Deadly and AirRaid custom suit options. @northernraceclub for bringing the community yet again! The athletes that get around the NRC and The Floral get what its all about from day 1. We are proud to continue to build this partnership and appreciate the support behind the collab suit. Thank you @macknewtonjones for pushing for more! But most importantly, the Athletes in Floral for dancing the dance, and showing others that LIGHT!