Andy Lane

@_andy_lane

🌎📍🇩🇪 global brand marketing @adidas
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Weeks posts
love is turning forwards together & walking in the same direction 01.03.2025 until forever 💍❤️ 📸: @poet.pictures 🫶
339 33
1 year ago
London, 26th April 2026 - four time marathoner. I keep coming back to a moment in 2016 when our burgeoning office run club - coupled with a healthy dose of peer pressure (thank you @chloecfe ) - led to my first entry into the London Marathon ballot. what followed was an anxiety induced wait, day after day, refreshing emails with maddening regularity to see if I’d made it in. Enough introspection in the meantime tells me it wasn’t because I wanted to be successful, but because I was terrified of what it might mean if I was. Speaking 10 years later, the carousel of smiles from this weekend tell their own story. i’m proud of the person i seem to have become. running “another” marathon, in my home city, in front of loved ones and unknown ones cheering like loved ones. pacing my partner, spending 26.2 miles totally invested in her success as an extension of my own. everything it took to sign up to that first marathon, realised in London - finally. Pride is the only option. My forever thanks to: @londonmarathon for accepting my application only when I’d learned what it meant to run those streets on THAT weekend (a record breaking weekend, @adidas fam ///). The @blues_foundation for graciously giving me the chance to raise €3k on their behalf - and to so many of you for helping get to that total. running with a charity behind you hits different 💙 Friends, family, the very best cheer squad in town - thank you for making home feel like home 🫂 And @salvatierrafer - for trusting me as a coach, pacer, and +1. i’ve said everything i can say, but for the avoidance of doubt, i’m proud of you. running fast is easy, grinding when it gets hard is real work. that finish line feeling was all the sweeter because we went on the journey together. it will forever be one of my favourites. 🇬🇧🫖✨
137 26
16 days ago
“we’re in the process of finding out” ⏳ everyone approaches running (and racing) differently. i’m not normally a risk taker. you can call it an occasional lack of self belief, you can call it realism, or you can call it calculated. but for whatever reason, on Sunday I set the risk dial to “very high” and didn’t look back. Berlin has a funny way of taking you with it if you’re willing to surrender expectation. there’s a lesson in there, something about trusting my own abilities as I grow more & more into this game we call running. about trusting my training - coach Y shoutout to you - about trusting my instincts. for all that musing, i’m taking away the following: if you run full of self belief in whichever distance, time, or direction you’re headed, it would be impossible to go off course. back to dreaming 💭 danke as always Berlin 🙏✨
137 16
1 month ago
Cape Town in 4-days flat? Say less, bru 🇿🇦🌄💚
64 2
2 months ago
One year since the most magical day 🫶🏻 I cant stop reliving our wedding day from beginning to end on repeat. I sometimes get in my head and thoughts turn in on themselves that I should have done something different but then I see the way you looked at me at our first look and every single insecurity goes away, everything makes sense. Here’s to many more years of first look moments and loving stares🥂 🎥: @poet.pictures , edited to a 4 minute version by me
0 12
2 months ago
fresh off the back of a ‘pinch me’ PB moment in Valencia, you’d think it would be easy to commit to doing it all again…? ahem, *cough*. signing up for a marathon will never not be daunting to me. it’s a gruelling three months of “sorry, no, i’d love to, but my long run…”, of hoping your body & mind will let you, of constant bargaining with yourself over what you’re willing to give. but when the @londonmarathon came calling, it felt like a once in a lifetime deal. home marathon, home cheers, home fundraising with @blues_foundation 💙 i’m so thankful for the opportunity to do what I love, and make a difference at the same time. the seasons are seasoning ☃️, but i’m training with a full heart and in full awareness; this one’s for the cause. wanna be my favourite person and help me fundraise? just follow the link in my bio 🔗🙏 #londonmarathontraining #fundraising ✨💙
53 3
3 months ago
absolute cinema 🇳🇿🎥❤️‍🔥 started 2026 making waves with the best in the business. Auckland & January, it just works.
88 6
3 months ago
2025 was a “favourites” album. grateful for people & places that continue to make me feel like i’m where i’m supposed to be 🫰🦖💚
114 5
4 months ago
VALENCIA 42.2 - 02:57:04 🪩🙂‍↕️🇪🇸 this one started out happy, and in the words of @panos.kiri , it forgot to stop. I’ve come to realise that I love the process that comes with running. or at least I need to if I want to truly give myself to it. goals are nice, but they’re not given, so there has to be more to it. showing up day-after-day, trusting the work (cliche but true), being disciplined even if you can’t be motivated. I love who I become through it. I love the feeling of running - pictured 😋 - and most importantly, I love the people that I get to share running with. because of that, Sunday was a celebration. it couldn’t have been anything else ❤️‍🔥
146 28
5 months ago
🎉 Meet Our First London Marathon 2026 Runner – Andy! 🏃‍♂️💙 We’re thrilled to introduce Andy as the first runner selected to represent Blues Foundation at the TCS London Marathon 2026! Andy is a passionate supporter of the Foundation and an experienced runner, taking on this iconic challenge to raise vital funds that support our community programmes across Bedfordshire. 🫶 Andy is ready to take on the ultimate 26 miles — motivated by making a real difference to the lives of young people and families in our local area. 👏 Join us in wishing Andy the best of luck on his marathon journey — we can’t wait to cheer him on every step of the way! 📲 Stay tuned for updates on Andy’s training and fundraising efforts in the lead-up to race day. #BluesFoundation #LondonMarathon2026 #TeamBlues #RunForCharity #CommunityChampion
72 6
7 months ago
i’ve spent a lot of the last two years thinking about the women’s rugby world cup. our role in marketing is basically holding up a mirror and tilting it ever so slightly the way we think best helps what’s being reflected back. the reflection that was the last six weeks of rugby didn’t need any adjustment. it was perfect. the greatest athletes in a country that understands spectacle beyond anything. OG fans, new fans. tell a friend to tell a friend. women’s sport isn’t just a thing, it’s the thing. 81,885 people got to see the best of women’s rugby yesterday. and looking back, it’s clear that’s foundation, not fluke. to the team I got to hold the mirror with, thank you - lots more to come ❤️ @adidasrugby @augustonz @homegroundldn @workwithstudios @lastlightcinema @blackferns @francerugby
70 9
7 months ago
sardegna ➡️ siena ➡️ superb 🤌🇮🇹🍝 late snaps from an Italian summer of dreams.
93 1
8 months ago