From the launch of ‘You, Me and HIV’ HSE campaign at the historic Smock Alley Theatre—a venue with nearly four centuries of history. The perfect setting for this meaningful moment.
Tackling HIV stigma in Ireland, and developed in collaboration with the Poz Vibe Tribe, ‘You, Me and HIV’ challenges the misconceptions that persist today about what living with HIV means.Today, when you’re on effective HIV treatment, you cannot pass it on.
A huge thank you to everyone involved in this campaign.
And a special thanks to the Poz Vibe Tribe co-creators – Veda & Robbie, Ainara, Peter, Aoife, and Pat. And our wonderful client at the HSE.
Produced by Bolt for TBWA, these ads embody one of our production company mission:
To craft work that drives change and fosters inclusivity.
#YouMeAndHIV
Credits:
Client: HSE
Head of Campaigns: Aghna Harte
Campaigns Director: Róísín Guiry
Campaigns Manager: Muireann Kirby
Collaborator and Workshop Facilitator: Eva-Jane Gaffney
Creative Partner: TBWA
Chief Executive Officer: Deirdre Waldron
Senior Account Director: Niamh McDermott
Head of Integrated Production: Onagh Carolan
Senior Creative Lead: Adam Crane
Senior Copywriter: Clara Traynor
Strategy Planners: Katherine Atkinson & Phumelele Kubeka
Senior Account Executive: Liam Schmidt
Production Company: Bolt! by TBWA\Ireland
Bolt Head and Creative Lead, Director: Matthieu Chardon
DP: Matthieu Chardon Leah Byrne & Sam Mulcahy
Producer: Zsofi Abel
Business Director: Yvonne Caplice
Production Assistant/Art Department: Anita Hopkins
Sound Operator: Graham Newcombe
Digital Operator: Kevin Owens
Gaffer: Mark Sosiak
Sparks: Evan Hayes & Senii Kotliarov
Hair & Makeup Artist (MUA): Lisa Smyth
Photographer: Adrian Stewart
Runner: Lee Keegan
Music: Jon Jon Mehigan Loud & Clear Music
Some lovely art I saw this week 💖
I took a bit of a hiatus from exhibitions & had the nicest return on Friday. Saw so many cute things. I just love things!! and i love art that has stuff & things & bits and bobs, shows that feel like a treasure hunt. Go see these works if u can 🤏🐇🐴
