British singer @yungblud , a contemporary rock icon, wears our Stripes Sleeve -from the SS25 collection- for the cover of @behindtheblinds FW25 FADE INTO U issue.
El cantante británico Yungblud, ícono contemporáneo del rock, lleva nuestro Stripes Sleeve -pieza de la colección SS25- para la portada de Behind The Blinds Magazine, FW25 FADE INTO U issue.
Hot people wear AYANEGUI
Fashion & special thanks to @wojciechchristophernowak
Photo @aarondanielkirk
First reveal of the adidas × AYANEGUI custom made exclusively for NSQK.
Primer vistazo de @adidasmx × AYANEGUI, creada en exclusiva para @nsqkk
#ayanegui #NSQK #adidas
This is not a new chapter. This is a transformation.
For 10 years, AYANEGUI has been built on instinct, obsession, and the need to create something that didn’t exist before.
What started as an idea became a language.
What felt personal became something shared.
This new logo is not just a change in image — it’s a reflection of everything that has evolved behind it.
The process, the pressure, the growth, the identity.
To everyone who has been part of this journey — from the beginning or along the way — thank you.
For believing, for supporting, for wearing, for pushing this forward.
This is only the beginning of what comes next.
We evolve. We rebuild. We become.
Director/ @cassar__
Dop/ @paolacosiorangel
Art Director/Cassar
Creative Director/ @giuseppeayanegui
Producer/Giuseppe Ayanegui
Lighting/Cassar & Paola Cosio
Video editor/ Patricio Marín
Music coordinator/ @hugo_boccara_
Music/ @jack_roland
VFX & color grading coordinator/ @lukelammmm
Color grading/ Jarry Shaw
VFX/ Smd Mengda
Dron/ Osmar Bernate
Styling/ @zjcorona
Models/ @yeisongrueso1 , @alinabuk_ & @Leonel Z.
Make up & hair/ @efrenmuack
Assistants/ @jana.21.23 , @miguel.merc , @perfect_angel.666
This is probably the most personal I’ve ever been.
For the first time, I’m sharing where everything really comes from the beginning, the struggles, the vision, and the evolution behind the past 10 years of AYANEGUI.
In this interview with Office Magazine, I open up about the process, the ideas, and everything that built what this is today.
As I step into a new chapter developing a new logo and redefining the brand, this moment feels like a turning point. A shift. A jump.
Before seeing what’s next, I want you to understand what built this.
Where it started.
Why it exists.
And where it’s going.
Read the interview.
Get to know me a little deeper.
And stay close, everything is about to change.
Special thank to the team
Photograpy and Creative Direction @cassar__
Styling @dylan_andrewss
Interview @arlenyalmonte
Models @vanessajeanette_@bryan_dominguezjr
Pole Model @daviddruci
Makeup @luzgonzalezvg
Hair @erichclemenz
Brand PR @arlengvarela for @gzv_creative
Clothing and Accessories Ayanegui by @giuseppeayanegui
Life is evolving.
The world never stands still.
Growth demands transformation.
This year marks 10 years of AYANEGUI
a decade of building, breaking, and becoming.
And there is no better place to evolve than Tokyo.
We begin a new chapter:
a new logo,
a new vision,
a new film.
The countdown starts now.
Unfolding next week in Tokyo.
Stay tuned.
A look from ADIDAS x AYANEGUI
Custom-made exclusively for ROZ
Un vistazo de @adidasmx x #AYANEGUI
Custom-made exclusivelt for @roz.wavvv
Special thanks to
Model @bruno.banfi@crom_agency
Con su nueva colección, el diseñador mexicano @giuseppeayanegui propone una exploración profunda de la dualidad humana con @__ayanegui__ , donde la moda se convierte en un lenguaje psicológico y espiritual. Inspirado por el tarot, el esoterismo y las teorías de Carl Jung, su obra no solo viste el cuerpo, sino que lo confronta. 👥
Lee la entrevista completa en nuestra página web. 🔗
Fotografía: cassar__
Dirección creativa: @giuseppeayanegui , cassar__
Estilista: @zjcorona
Modelos: @alinabuk_ , @yeisongrueso1 , Leonel Z
Director creativo y ejecutivo: @briancalle
Director digital: @officialricardodiaz
Ayanegui, a name that started as a blank slate and an idea, has evolved to something greater. Something that continues to grow based on deep connections to Earth, spirit and culture.
With every campaign @giuseppeayanegui is challenging the norm and pushing forward a new progressive way of thinking. In a Latin culture where old traditions run deep and gender roles are more prevalent than ever, @__ayanegui__ uses the power of magic to lead a social revolution, where humility and intention take charge.
Knowledge is there and if you want to discover it you will. Everything about Ayanegui is pure connection and vibration.
Photography and Creative Direction @cassar_
Styling @dylan_andrewss
Interview @arlenyalmonte
Models @vanessajeanette_@bryan_dominguezjr
Pole Model @daviddruci
Makeup @luzgonzalezvg
Hair @erichclemenz
Production Coordinators @jana.21.23@miguel.merc
Brand PR @arlengvarela@diana.gzh for @gzv_creative
Clothing and Accessories @__ayanegui__ by @giuseppeayanegui
AYANEGUI en China.
Zipper Dress, pieza de nuestra más reciente colección SS26, hecho a mano en nuestro taller, forma parte de una editorial de Numéro China AUTUMN 2025, No.113.
De México al mundo, la visión continúa expandiéndose.
AYANEGUI in China.
Zipper Dress, from our latest SS26 collection, handcrafted in our atelier, is featured in an editorial for Numéro China AUTUMN 2025, Issue No.113.
From Mexico to the world, the vision keeps expanding.
@numerochina
Stylist @essy108
Talent @infinitydosezero
Agradecidos con todas las personas que colaboramos, cada proyecto y cada momento que dio forma a este año.
Gracias a quienes creyeron, apoyaron y caminaron con nosotros.
Stay tuned for 2026.
Grateful for every collaboration, every project, and every moment that shaped this year.
Thank you to those who believed, supported, and moved with us.
