Ninad “Trips” Tripathi • South Asian Music Accelerator • YPDCS Vol 6
Ninad is a Label Manager and Artist Manager at ArtHaus, where he leads signing and development strategy, oversees release planning, A&R, and marketing, and supports publishing A&R initiatives (including work with Yanchan, a South Asian producer with credits for artists like Russ and Lil Durk). He also manages a growing roster of artists, including Shanii, Paesler, and Ujjwal.
Ninad co-founded SAMA at ArtHaus, a development program to equip South Asian artists with education, mentorship, and access to industry infrastructure. The first song camp hosted 9 artists, from which emerged 16 finished records, further engaging over 350 community members throughout the year through mixers and workshops.
“The program created a space that many artists described as the first time they felt truly seen and supported supported within the Canadian music industry. We watched artists who entered the room as strangers leave as collaborators, and in several cases, active creative partners.”
Ninad started his career as an independent concert promoter. “I booked Freddie Gibbs for a show that sold out in 24 hours. He was one of my favourite artists growing up, and it was a full-circle moment that affirmed I was exactly where I was meant to be in this industry.”
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@southasianmusicaccelerator
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