This week on the New Music Business podcast, Ari sits down with @_oskarmedk , a breakout Norwegian EDM producer. Oskar breaks down the “overnight” success that was actually years in the making—from the days of sending 500 cold emails to labels with no response. He talks about the marketing strategies that helped him scale from 40k monthly listeners to 11 million, why “simple” content often outperforms high-production on TikTok, and the surreal feeling of playing Coachella as his first-ever music festival.
.
.
.
.
.
#musicbusiness #independentartist #recordlabel
