Ever wondered how to nail broadcast coverage that genuinely cuts through?
In our latest Inside Scoop, India 72Point Broadcast Account Manager reveals how we worked with Ketchum to deliver a broadcast campaign for American Pistachio Growers, landing TalkSport, MailOnline, 5 Radio, Radio X and lots more hits across the media.
Need to get your brand on the airwaves? Speak to our 72Point Broadcast team today: [email protected]
Great recognition for team 72Point at this year’s @provoke_news SABRE & IN2 Awards, with a host of shortlists, certificates of excellence and..... A WIN!!!
Proud to see shortlists in:
🎯 Publicity Stunt
It’s Not Just A Christmas Catch-Up.... It’s Love Actually! — 72Point & @costacoffee
🎯 Pharmaceutical: RX
Beyond the Bell — Novartis UK with @webershandwick , The Clarion Portfolio Ltd and 72Point
🎯 Product Media Relations (Consumer Media)
Raising Awareness of NHS Patient Choice — 72Point & @practiceplusgroup
Certificates of Excellence in:
📈 Data-Driven Insight & Strategy
Raising Awareness of NHS Patient Choice — 72Point & Practice Plus Group
📈 Original/Commissioned Research for PR
Belief In Britain — 72Point The Devil’s Gospel
🏆 And celebrating our marketing team, which was crowned PR Agency Marketing team of the Year!
Looking forward to celebrating with you all on the big night, good luck to all other agencies.
This week's #TeamShoutOut goes out to our brilliant leader Katie Earlam, who celebrated her birthday earlier in the week!
Katie has stepped into the role of Managing Director with consummate ease, leading team 72Point with passion, intelligence and kindness. Always willing to offer guidance and support to us all, we appreciate you Katie!
We hope you enjoyed the celebrations in the London office earlier in the week and enjoy a well-deserved rest over the weekend.
Ever wondered how you can get all of your holiday reads safely on-board the plane?
We've got the solution... Introducing the 'Novel coat'.
Partnering with @loveholidaysofficial , our team designed the jacket to allow people to pack up to 48 books to bring on their travels.
It comes as OnePoll insight revealed 57 per cent of holidaymakers overpack by filling their bag up to the brim with clothes every single time leaving no room for summer reads, despite two thirds finding reading a book on their trips relaxing.
Sunday Times Best Seller Charlotte Crosby modelled the jacket, launched to inspire people to pick up a book while travelling, after the National Literacy Trust revealed reading rates are at a 20-year low.
Landing across the media this week!
We're delighted to be shortlisted in not 1... not 2, but 3 categories in this year's PRmoment Awards:
📈 GEO Agency of the Year
🙏 Best Use of Research - Devil's Gospel
🚗 Automotive & Transport Marketing Comms Campaign of the Year - Dacia, Batter-y Power
It means a lot to the team to be recognised for work that moved the dial in a variety of focus areas including earned media, influencer, research and Generative Engine Optimisation.
Many thanks to the judges, and good luck all on the big night!
Get your story on air this March!
Spin the Wheel is back, this time with 72Point Broadcast 🎙️
Whether you’re looking to land your story on national TV, secure radio coverage, or integrate broadcast into your PR strategy, this initiative is your chance to kick off 2026 with exposure that really moves the needle.
👉 Book a project with 72Point Broadcast and you’ll get to spin the wheel for a chance to win a luxury getaway for two, a pamper treat, champagne and lots more!
Ready to see what you’ll win? Check out the full initiative via the link in our bio.
This week’s shout‑out goes to the new brains behind our creative, Chris Grabowski! 🧠
Since stepping into the role of Creative Director, Chris has already made his presence felt across the business since he joined last month. Chris brings a calm confidence, fresh ideas, and years of PR corporate, consumer and lifestyle experience to the 72Point team. We’re delighted to have him on board and excited for what’s ahead.
So, here’s to you, Chris 👏
We're delighted to share that our recent Long Distance Loves student campaign with National Express LTD has been shortlisted in the CIPR Midlands Awards, in Best Consumer Campaign category.
Brilliant recognition for a campaign that delivered big impact:
📈 An increase to 94.5% for share of voice in UK media
📲 Over 30% increase in student bookings YoY
Good luck to all other shortlisted agencies, see you on the big night!
This week’s shout‑out goes to our creative star, Emily Trant! 🎨✨
As an Associate Creative Director, Emily brings humour, warmth and serious creative spark to everything she touches. She’s brilliant in brainstorms, an incredible artist (one of 72Point’s very own Picasso), and she’s a joy to have around the office - bringing great vibes to everyone she’s around.
Here’s to you, Emily! 💛
Last night we headed to the @roxhillmedia Awards 2026… and came home with a win 🏆
We’re incredibly proud to have been named Best Campaign - Travel for What’s Occur-Inn, our campaign with @premierinn , a piece of work rooted in cultural insight, perfect timing, and genuine audience love.
At its heart, What’s Occur-Inn was about recognising what Gavin & Stacey means to people. As the nation geared up to say goodbye to a much-loved show, we wanted to celebrate its Welsh home in a way that felt joyful, authentic and shareable - not just a brand moment, but a moment for fans.
By rebranding the Barry Island Premier Inn, we created something tangible: a destination that sparked nostalgia, conversation and pride, both locally and nationally. The response proved the power of moving at pace and meeting audiences where their passion already lives - from social feeds and meme culture to breakfast TV and primetime chat shows.
The impact went far beyond coverage. The campaign drove a 320% increase in share of voice, landed national broadcast moments (including a glowing mention on The Graham Norton Show), delivered overwhelmingly positive sentiment, and even boosted bookings and footfall, with fans still stopping to take photos and sound their horns today.
This win is a brilliant reminder that when creativity is grounded in cultural relevance and executed at speed, PR can create moments people genuinely care about.
Huge congratulations to the team and of course our brilliant clients Premier Inn👏
Driving Business Impact With National Express LTD 🚀 🚍
We're delighted to see our 'Long Distance Love' student campaign deliver tangible results. Launched back in October - and targeted at travelling students, the campaign uncovered the formula to a successful long-distance relationship for students, landing coverage across the media in a total of 303 titles.
Alongside top-tier media coverage, the campaign also delivered:
📈 An increase to 94.5% for share of voice in UK media
📲 Over 30% increase in student bookings YoY
Culminating in a significant jump in growth for the business amongst the key target audience.
Always great to see our work help client's meet KPIs and move the dial on the objectives that matter most.
We’re pleased to welcome Chris Grabowski to 72Point as Creative Director.
Chris joins at a point where the role of standout creative in high-impact campaigns has never been more important.
As our brand-led work continues to grow, he will lead creative development across campaigns, shaping ideas that work seamlessly with strategy, planning and media, while we continue to collaborate closely with our preferred agency partners.
Thanks to PRWeek UK for covering, link to full story in bio!
