【Thinsulate - Science applied to sports】
From the mountains to the snowfields — performance starts with science. 🏔️❄️
3M™ Thinsulate™ technology powers the world’s toughest outdoor challenges — from the World Mountain and Trail Running Championships to UTMB®, snowboard, and ski races around the globe. 🌍💨
Trusted by top athletes, Thinsulate™ insulation keeps them warm, light, and ready to perform, no matter the conditions. Because when science meets sport — the results speak for themselves.
🎥 Watch how innovation drives endurance.
#Thinsulate – Science applied to sports.
#3MThinsulate #ScienceAppliedToLife #PerformanceDays #UTMB #WMTRC #OutdoorPerformance #InnovationInAction #3M #OutdoorSports
🏅 Great Wall Marathon 2026 medal reveal 🏯🔥
Tomorrow, runners will earn this medal at the Great Wall Marathon 2026, one of the world’s most iconic and challenging marathons, held on the historic Huangyaguan section of the Great Wall of China.
After conquering 5,164 steps, steep climbs, and rugged terrain, this medal becomes the symbol of an unforgettable achievement: running the Great Wall Marathon.
Today is the final day before Race Day 2026. It's time to rest, recover, and prepare for the challenge ahead. See you tomorrow!
📅 May 16, 2026
📍 Huangyaguan, China
🏁 Marathon • Half Marathon • 8.5K
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Please note: we do not offer a live stream of the race.
#thegreatwallmarathon #Marathon #halfmarathon #china #bucketlist #running
⏳ 2 DAYS TO GO until the Great Wall Marathon! 🏃♂️🔥
Are you ready for the race?
Take our gear to the Wall and experience the performance of 3M™ Thinsulate™ Insulation and 3M™ Scotchgard™ Protector technology on the course.
📸 Post your race photos, tag us, and come back to redeem a FREE cap!* 🧢
See you at the start line! 💪
#GreatWallMarathon #3MThinsulate #3MScotchgard #RaceReady #RunTheWall
🏯 3 days to go
Don’t just take our word for it, hear it from the runners who’ve been there.
The Great Wall Marathon isn’t just a race.
It’s the steps, the struggle, the atmosphere… and the moment you realise you’re doing something truly extraordinary.
In 3 days, it’s your turn.
📅 May 16, 2026
📍 Huangyaguan, China
Ready to experience it for yourself?
——
Sponsored by @3mthinsulate
#thegreatwallmarathon #Marathon #halfmarathon #china #bucketlist
Extreme conditions require world-class protection. 🏔️⚡
We are thrilled to announce 3M Thinsulate and Scotchgard as the Exclusive Official Technology Partner for the Tenzing Hillary Everest Marathon.
From the world's highest peaks to the most challenging trails, our runners are now backed by the best in insulation and fabric protection technology.
Built for the extreme. Powered for your performance. 🏃♂️💨
#EverestMarathon #3MThinsulate #Scotchgard #TechnologyPartner #ExtremePerformance #TenzingHillary #Nepal
Join us at European Outdoor Week 2026 in Riva del Garda, Italy!
📍 Outdoor Impact Summit
14–15 May 2026
Centro Congressi
📍 Outdoor Trade Show
17–19 May 2026
Riva del Garda Exhibition Center
Booth B03
Discover the latest innovations from 3M™ Thinsulate™ Insulation, including our newest Cycle Warm Insulation and Dry Warm Insulation technologies.
Visit us at Booth B03 to explore lightweight warmth solutions designed for outdoor performance and learn more about our latest technologies for the next generation of apparel.
See you in Italy!
#EuropeanOutdoorWeek #3MThinsulate #OutdoorIndustry #TextileInnovation #PerformanceMaterials #OutdoorApparel
Thank you everyone for joining the second stop of Innovation Day with 3M™ & Friends in Oslo!
Under the theme “How to Make a Great Jacket”, we were excited to connect with apparel brands, material innovators and outdoor industry professionals to explore the future of functional and circular outerwear.
Special thanks to all partners and speakers:
Huginbiz @rudholmgroup@fidlock.components@circ_earth Mountainkiss Suntion
And thank you @Norr øna House for hosting us in such an inspiring venue.
Great discussions, great connections, and great energy throughout the event — see you at the next stop!
#InnovationDay #3M #OutdoorIndustry #TextileInnovation #Outerwear #Circularity
Highlights from the JFC finals Day 2 at @kickinghorsemtn 🇦🇷🇨🇱🇺🇸🇨🇦 These young freeriders put on a show for the final comp of the Region 2 25/26 season!
Now we turn our attention back to South America, where we’ll kick off the new season in just a few months!
#thisisfreeride
#freeridefamily
You’ve conquered the miles.
Now let’s conquer waste.
At the Great Wall Marathon, your journey doesn’t end at the finish line—it evolves.
Bring your old race T-shirt.
The one that carries your sweat, your struggle, your finish line moment.
We’ll collect it, transform it, and give it a second life—
turning yesterday’s race into tomorrow’s performance.
Because true innovation isn’t just about what’s next—
it’s about what we choose to carry forward.
One shirt. One step. One impact.
Be part of the change. Bring it. Transform it.
#GreatWallMarathon #RunTheGreatWall #SecondLife #GiveItASecondLife #SustainablePerformance #RunForChange #CircularFashion #FromRaceToFuture #WearYourImpact #TransformTogether
Performance at the highest level is enabled by technology.
Proud to partner as:
3M Thinsulate™ | Exclusive Official Insulation Technology Partner
3M Scotchgard™ | Exclusive Official Fabric Performance Protection Technology Partner
Integrated into performance gear designed for the outdoors, these technologies help support athletes in comfort and confidence through changing conditions.
#3MThinsulate #Scotchgard #PerformanceTechnology #EnjoyTheCold
