Testing machines for @tumitravel with the team @newnewnew.studio ❤️🔥
Shown here are a few frames from the early conception and development stages of the project.
This project focused on the design and visualization of a series of product testing machines developed for TUMI luggage and products.
The challenge was not only to represent the functional testing environments, such as seam strength rigs and rolling treadmill systems, but also to create a cohesive design language for the machines themselves. The aesthetic direction leaned into exposed metal profiles, precise mechanical components, and a clean industrial structure that reflects durability, engineering, and reliability.
Each machine was conceived as a functional object with a curated visual identity.
The goal was to strike a balance between industrial realism and visual clarity, allowing the machines to communicate how the products are tested while still feeling refined and intentional.
#industrialdesign #tumi #conceptdesign #testing #machinedesign
Machinery created to elevate the @sandroparis moccasins. Physical scan transformed into a refined digital piece where crafsmanship meets controlled light and engineered detail.
#cgiartist #sandroparis #3d #cinema4d #redshift
ENTROPY
A study on light as a physical force and the tension between two opposing worlds.
This piece explores the idea of entropy not as chaos, but as transition. When light begins to intervene, matter starts to respond.
Interior and exterior become two poles of the same system. Light is no longer passive illumination, it pushes, drags, displaces and alters the balance between objects.
Inspired by surreal spatial tension and the way light constructs geometry across surfaces, fully developed in cgi, this film investigates how physical rules can fracture, invert and reorganize themselves.
#minimalvisuals #shortfilm #surrealart #cgianimation #interiorspaces
Rotating object study
A welded heart fixed to a fork.
Heat marks, layered paint, and surface texture remain visible as part of the process.The object sits between tenderness and resistance, industrial material holding a fragile symbol.
The rotation emphasizes repetition and mechanical intimacy. Welds and imperfections are intentionally preserved as structural and emotional evidence.
#artdirection #objectdesign #valentinesday❤️ #c4d #cgianimation
/From the archives 👟🧡
This series of CGI visualizations explores the intersection between technology and the creative language of footwear and textiles.
Through material-driven concepts, each piece investigates texture, structure, and form, translating design ideas into digital matter.
An ongoing exploration of how materials, innovation, and storytelling shape the future of product design.
#cgianimation #onrunning #3d #maxoncinema4d #artdirection
Inspired by the bounce of cushioning.
A metallic structure meets running shoes 👟
Translating the idea of impact, rebound, and energy return into form.
#runninginnovation #designinmotion #on #onrunning #3d #c4d #artdirection #bouncing
Hybrid Ecosystems with Responsive Mesh Surfaces 🌱🐸🟠
An exploration of living-digital systems where tactile interaction bridges the organic and the synthetic. #cgi #3d #cinema4d #c4d #redshift #motiondesign #motionbranding #visualart #digital_art #3dart #design #render #cgiartist #renderweekly #animation #adobe #graphicdesign #artdirection #behance
Through the lens, a new dimension emerges.
Ultra-thin, almost weightless, and with a camera that reimagines what’s possible.
#GalaxyS25 Edge #ExploreGalaxy #SamsungPartner @samsungmobile
