30 Day content challenge 01! We’re 2Way Studios, and we’re creative 20 something pals who decided to join forces to crack the code of the creator industry together.
We’re on a quest to build a lean strategy-first video studio, for brands who care about community. We’re excited to document the journey, share what we know, and make the best work we can for our clients.
By embarking on the same journey ourselves, we’ll show you in real time what taking the first steps,
looks like. 🎥💥
Most brands don’t have a content problem. They have a timing problem.
By the time the edit lands, the moment’s already gone.
For the V&A’s new building launch, we delivered multiple high-production reels while the event was still unfolding so the content could move with the audience in real time, not weeks later.
One of the first reels picked up nearly 200 shares during the event itself.
Not just views.
Actual connection.
That’s the difference between posting content…
and capturing a moment while people still care about it.
If you’re building a brand, venue or cultural project that actually has moments worth documenting DM us “STORY”.
Day 10 /30 - Everyone preaches about grids, but what really helps us maintain continuity between our post’s branding, and ensuring things dont get cut off is this cheat code. Comment “ZONE” and we’ll send it to you. FYI we realised Kobe was spelt wrong after posting, apologies in advance, and don't let it take away from the value!📚 - update - click the link in our bio to grab the pack!
A lot of production workflows were built for campaigns. Not really for social media. We used to spend weeks on pitch decks, approvals, timelines; only to just to get a few pieces of content out.
But platforms move too fast for that now.
The brands doing well aren’t always the most reactive.
They just have systems that let them move when the moment matters.
That’s why we focus so heavily on trust, content pillars, and strategy upfront.
So when something happens in real time, we’re not starting from zero.
“A celebration of Black music, culture, fashion and the impact it's had” - @nicholasdaley
Thank you to everyone who turned up to the opening weekend to check out The Music is Black: A British Story. What did you think?
The Music Is Black: A British Story is now open at V&A East Museum
Supported by Ford Foundation
With further support from the Huo Family Foundation
Sound experience supported by @sennheiser in collaboration with @usomo_sound
🎥: @2way.studios 🎤: @__joshuaalexander
Building the vision, not just talking about it.
Bit longer than usual, but this is where we’re heading.
What goals are you working towards right now? 👇
After going from 50 - 3k followers in 30 days, we got a new big problem... who do we want to shoot, and what do we want more of that actually aligns with us?!
Day 30/30 WE DID IT! Not a day missed.
Thank you to everyone we appreciate all the support, you’ve motivated us to go even stronger!
A lot can change in 30 days, but what hasn’t changed is our mission to make this thing work.
We’re gonna take a break from posting everyday but you’ll see us again soon.
Enjoy this last video from this chapter.
- 2WAY
Day 29/30 So Marin has been busy! Luckily he made it back in one piece. But let’s talk about how sometimes the path you’re meant to be on won’t always be the clearest.
Also just 1 day left!!!!
