Almost a year into 199A’s relaunch as a creative agency, and we’re closing out the year contributing a website build for London-based @nts_radio , developed for their upcoming 15-year celebration week of events.
A dream to work with NTS, a platform that’s been a constant reference point for us through our own involvement in the local music scene over the past decade. They’ve championed underground music, independent voices, and progressive culture since day one. From their iconic radio broadcasts to global community-building events, NTS has built a platform that gives real access to independent artists, while pushing beyond the genre limits of traditional commercial radio.
Grateful to be involved in a small way, and to finish the year working alongside a platform that’s held onto its independent spirit, genuinely standing for the music, and the people behind it.
If you’re in London, keep an eye out for the events rolling out in April.
More soon.
Hooked up with the Rhythm Section London crew for the assist to resurrect their iconic MA-1 bomber, first released over a decade ago.
199A on the tools pushing spec’d-out designs and product dev to bring this classic back. 'Band Camp Friday' tomorrow as well, extra reason to support the crew. Hit the link 🔗
📸 by our talented friends @tannerstudios_
On support for team @passbyathletics first international activation in Seoul, on the tools handling art direction, product design, poster design, creative assets and social rollout for their recent pop-up.
Big congrats to one of our good friends on the launch of their independent label, @toplum.cncpts
Thank you for letting us design and build a digital home that complements the thoughtful branding and first collection you’ve created, a privilege to be part of the beginnings of Toplum’s unfolding future. Send it.
Big up @itspistachiopapi for some killer AP content
Introducing the new chapter of Family Tree 🌱
Over the last few months, we’ve been working together to create a visual identity that we felt reflected the youthful, high energy of their community driven events.
Designed for flexibility and scalability across platforms, it leans into playfulness and motion, giving the brand room to grow while staying unmistakably Family Tree.
The overall brand visuals were fun to create. (The parties are even funner.)
See you at the next one.
And Pass.By goes live! Congrats to our friends at Pass.By for the release of the first pieces of what we know will be many. Released on the brand spankin new website built by 199A.
Also hella dope working with all the ol Apartment / 199A fam! @linden.oconnor for his brand release @jack_gibson and @lanassparks for getting back behind the lens. and @ccchenew getting back in front of the camera. All love. Check it @passbyathletics
Unveiling some work that’s close to the heart.
We’ve been behind the scenes working with someone who started with us on the shop floor back in our earliest retail days. Now on the cusp of launching his own brand, nearly 8 years in the making. (shoutout to our other full circle moment with @jack_gibson returning to make magic behind the camera)
From tech packs and production sourcing, to Branding, Creative Direction and Marketing, this one allowed us to do everything we love.
Building worlds with friends.
Welcome to @passbyathletics
(Guess we’ll have to start running)
We’ve been dancing at Lost Files parties for a minute, and after soaking up many of those moments, it felt like a natural progression when the chance came up to shape the identity behind the movement.
From many a warehouse floor, Lost Files has been steadily making bold moves in the underground. We set out to build a brand that felt just as raw, bold, and boundary-pushing as the events themselves.
Big love to the crew putting in the energy it takes to create spaces for community, and exploration.
Swipe through for the full rollout.
Visual language for a movement in motion.
Brand Identity by 199A®
In collaboration with @lostfiles.au
Awesome shots by @finnianmullen
It started with just a T-shirt design…
For the upcoming @knxwledge × @mndsgn_ Australian Tour, we ended up going large -
Designing a full suite of assets including:
• Product design & sourcing
• 3D asset
• A custom pop-up webstore
• Event posters & tour campaign roll-out
• In-store activation coordination
From concept to execution, it was so fun being part of the process. Big love to @crownruler , @stonesthrow , and @uptherestore for making it all come together.
⚠️ MERCH DROP⚠️ We’ve teamed up with our friends at 199a® to collaborate on a capsule collection of exclusive @knxwledge x @mndsgn_ Australian Tour merch.
Comprising of unique designs by Mndsgn, these goods are crafted with quality 100% heavyweight cotton and are classic pieces designed to stand the test of time.
Pre-purchase your gear ahead of either show with pick up available at the venues on the night. Alternatively, opt for postage so you can remain hands free while dancing all night long!
🛍️ 🔗☝️Pre-Purchase via link
Drop into @uptherestore for an intimate hang with Stones Throw alumni @KNXWLEDGE and @MNDSGN_ in town as part of their exclusive Australian tour.
Come through for a hang while chilling out to a special in-store soundtrack curated by some cherry picked @crownruler DJ staples.
An exclusive Tour capsule merch collection will also be available in-store with drinks provided by @bodriggybrewingco , @fin.wines & @mateo.soda
We also have 2 Double Passes and Merch Packs (Tee & Hoodie) up for grabs. All you have to do is follow @uptherestore@crownruler and @199a.net and mention who you would wanna bring to the show.
Enter as many times as you like, every mention is an entry. Winners will be announced 16th June.
