TAJREED — a collaborative brand identity project created with Faisal Baldawi @faisal.bld .
TAJREED is a brand identity built around a single core belief:
art does not begin on stage — it begins long before it becomes an experience.
This project was developed as a collaborative effort between Abdullah ( 3BSH ) and Faisal Baldawi.
The logo concept and core visual idea were designed by Faisal Baldawi, forming the conceptual foundation of the brand.
From that point, the identity was expanded into a complete, structured brand system.
TAJREED operates within the world of events, live music, and artist management — an industry driven by emotion, anticipation, and transformation.
The identity reflects this process, focusing on the moment where an abstract idea evolves into a tangible presence.
Visually, the brand language is inspired by transformation and fragmentation — where elements shift, assemble, and realign to form a unified whole.
This approach allowed the identity to remain expressive while maintaining clarity, structure, and consistency across all applications.
The result is a brand system designed not only to be seen, but to be felt —
a visual presence that communicates depth, intention, and readiness before the experience begins.
Before it begins, it becomes.
Full project on Behance ↓
https://is.gd/wQ9QEe
⸻
Project Credits
Concept & Logo Design: Faisal Baldawi
Brand Identity & Applications: Abdullah ( 3BSH )
Year: 2025
TAJREED — a collaborative brand identity project created with Faisal Baldawi @faisal.bld .
TAJREED is a brand identity built around a single core belief:
art does not begin on stage — it begins long before it becomes an experience.
This project was developed as a collaborative effort between Abdullah ( 3BSH ) and Faisal Baldawi.
The logo concept and core visual idea were designed by Faisal Baldawi, forming the conceptual foundation of the brand.
From that point, the identity was expanded into a complete, structured brand system.
TAJREED operates within the world of events, live music, and artist management — an industry driven by emotion, anticipation, and transformation.
The identity reflects this process, focusing on the moment where an abstract idea evolves into a tangible presence.
Visually, the brand language is inspired by transformation and fragmentation — where elements shift, assemble, and realign to form a unified whole.
This approach allowed the identity to remain expressive while maintaining clarity, structure, and consistency across all applications.
The result is a brand system designed not only to be seen, but to be felt —
a visual presence that communicates depth, intention, and readiness before the experience begins.
Before it begins, it becomes.
Full project on Behance ↓
https://is.gd/wQ9QEe
⸻
Project Credits
Concept & Logo Design: Faisal Baldawi
Brand Identity & Applications: Abdullah ( 3BSH )
Year: 2025
TAJREED — a collaborative brand identity project created with Faisal Baldawi @faisal.bld .
TAJREED is a brand identity built around a single core belief:
art does not begin on stage — it begins long before it becomes an experience.
This project was developed as a collaborative effort between Abdullah ( 3BSH ) and Faisal Baldawi.
The logo concept and core visual idea were designed by Faisal Baldawi, forming the conceptual foundation of the brand.
From that point, the identity was expanded into a complete, structured brand system.
TAJREED operates within the world of events, live music, and artist management — an industry driven by emotion, anticipation, and transformation.
The identity reflects this process, focusing on the moment where an abstract idea evolves into a tangible presence.
Visually, the brand language is inspired by transformation and fragmentation — where elements shift, assemble, and realign to form a unified whole.
This approach allowed the identity to remain expressive while maintaining clarity, structure, and consistency across all applications.
The result is a brand system designed not only to be seen, but to be felt —
a visual presence that communicates depth, intention, and readiness before the experience begins.
Before it begins, it becomes.
Full project on Behance ↓
https://is.gd/wQ9QEe
⸻
Project Credits
Concept & Logo Design: Faisal Baldawi
Brand Identity & Applications: Abdullah ( 3BSH )
Year: 2025
