101 STUDIO — Where Style Comes Together in NYC soho
Welcome to 101 STUDIO —a NYC-based multi-brand boutique curating pieces from leading and emerging Asian designers.
From brands like 13DE MARZO and SMFK to other under-the-radar labels,we bring you styles that are unique, versatile, and easy to wear.
We’re also the first boutique on the East Coast to officially collaborate with FUFU — the scented plush toy brand 🧸✨
Beyond clothing, we also carry a curated selection of accessories,shoes, and bags to complete every look.
Street style, date nights, everyday looks —whatever your vibe is, you'll find something that fits.
Comfortable, stylish, and thoughtfully curated,with prices that make sense.
If you’re looking for something different,this is your spot.
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#101studiosoho #nyc #soho #nycfashion #nycshopping
Say hello to FUFUSOUL — a scented plush created to bring comfort, joy, and a little bit of magic into everyday life 🧸💗We are incredibly proud to be the first store on the East Coast to welcome this beloved brand to 101 Studio.
Each Fufu carries a unique scent and personality… making every piece feel personal, collectible, and perfect for gifting this holiday season 🎁✨
Your new soulmate awaits — only at 101 Studio.
Available in store + online 🔗 Link in bio
@101studiosoho 📍101 Thompson St, NYC, NY
🕒 Mon–Sun 11–8pm
#fufusoul #101studiosoho #scentedplush #gifting #nyc
One color. One minute. One full look.
This time at 101 Studio, we challenged ourselves to build a complete outfit around one color — from statement pieces to the smallest details.
Which color should we try next?
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#101studio #nycfashion #nycstyle #ootd #sohonyc
If one color could represent the office lady aesthetic, it would be black 🖤
Elegant, confident, and a little bit sexy.
What seems minimal or understated becomes effortlessly powerful when styled the right way.
Look 1 — Silk and sheer layers for a soft yet seductive look.
Look 2 — Tailored pinstripes with a refined, effortless edge.
Look 3 — A deep V silhouette blending satin and sheer textures.
All pieces are from emerging Asian designer brand——VAME @vame_studio ,
and every outfit is available at @101studiosoho ✨
your go-to SoHo boutique for curated, wearable fashion.
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#nyc #soho #nycfashion #officeoutfits #officelady
You have 60 seconds to create a full look.
If you finish the challenge, the whole outfit is free.
Would you risk it?
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#101studio #outfitchallenge #nycfashion #nycstyle #nycshopping
Opening my weekly outfits through a The Devil Wears Prada 2 lens 💅✨
Inspired by the iconic fashion energy of The Devil Wears Prada 2 @tdwp2
A week of looks that feel polished, confident,
and effortlessly work-ready
All pieces are from emerging Asian designer brands—— VAME and SMFK,where cool meets effortless, and statement meets everyday wear.
Every outfit is styled from 101 STUDIO 🖤
your go-to SoHo boutique for curated, wearable fashion.
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#nyc #soho #nycfashion #thedevilwearsprada2 #weeklyoutfits
When I get new clothes, this is me in front of the mirror… 😌
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#nyc #soho #nycfashion #outfitideas #nycshopping
Wearing a edgy outfit in NYC = taking 100 photos 📸
Satin fabric gives classic black a refined, elevated feel.
The floral details add dimension while highlighting your silhouette —eye-catching without trying too hard.
Perfect for everyday wear,
and even better for photos 📸
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM #nyc #multibrandstore #nycfashion #nycshopping #outfitideas
New styles from the brand Väme
RN arrived in-store!
Featuring designs perfect for both everyday city life and leisurely getaways, these pieces allow you to effortlessly switch up your vibe.
We invite you to visit our store to shop—our ongoing 10% in-store discount promotion is still in effect!
#101studiosoho #sohonyc #asianfashion #nyc #väme
Your Perfect Graduation White Dress🤍🩶
Grad season’s here. Skip the bulky, one-time gown for these white dresses.
Clean, classic, and effortlessly elegant.
Mini styles are flirty & fun; maxi looks are sleek & luxurious.
Wear them to ceremonies, after-parties, or dinners. They’re versatile staples you can rewear long after graduation.
Class of 2026, these understated, photo-ready styles are available for in-store tries.
🛍️Shop in-store & online @101studiosoho
💬 WeChat: Vape1sLife
📍101 STUDIO
101 Thompson Street, NY 10012
Mon–Sun | 11:00 AM – 8:00 PM
#graduationdress#whitedress#nyc#nyu#outfits
