100% Optical

@100optical

WHERE EYEWEAR MEETS EYECARE The UK’s largest optical event 27 Feb - 1 Mar 2027, @excellondon #100optical
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Weeks posts
@gigistudios presents 'IN VACANZA' featuring Tish Weinstock, seen by Dianna Louise Barlett. Conceived as an effortless expression of summer, IN VACANZA unveils a collection of eight designs, each offering a distinct way to inhabit and experience the season. Clean lines, lightweight materials, and luminous tones shape a selection that evokes the softness of a lingering summer. Subtle yet refined, it balances elegance and simplicity, where every detail feels considered yet never overstated.
4 0
2 days ago
Looking to launch a new eyewear brand or product, and meet with thousands of practice managers, store owners, optometrists, dispensing opticians and more? You're in the right place! 100% Optical puts your brand at the centre of what's next. Join a handpicked selection of brands shaping the future of craftsmanship, creativity, and innovation. Get in touch to explore the options available to help expand your brand in the UK market 👉 Link in bio #100optical
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4 days ago
The new proposal by @kadoreyewear for the Premium Collection comes to life in Premium 66 and Premium 99, two new styles embodying the brand’s identity and its vision of contemporary design. The Premium Collection is conceived as a product portfolio dedicated to men: a broad and diverse collection designed to interpret and enhance different personalities, from the most eclectic to the most elegant, sophisticated or minimalist. These are niche creations, designed for those who know exactly what they want and appreciate the value of craftsmanship and detail.
8 0
10 days ago
Calling all eyewear distributors, independent brands, equipment manufacturers, business solutions and those in the #optical space. 100% Optical, and the co-located 100% Ophthalmology, is where the entire industry meets, greets, and gets business done. It is the perfect opportunity to bring your product to life in front of key buyers, including independents, industry giants, and ophthalmologists. Looking to join us on 27 Feb - 1 Mar in London? Get in touch now 👉 Link in bio #100optical #opticalindustry #eyewear #eyecare
15 0
10 days ago
The most anticipated night in fashion saw top stars from all corners of culture ascend the steps for the Met Gala 2026. This year's theme, 'Fashion is Art,' set the tone for bold style and elevated self-expression. Statement eyewear emerged as a defining accessory of the night, amplifying individuality and proving that every detail matters. #MetGala #MetGala2026
158 1
11 days ago
True to its creative spirit and constant pursuit of innovation in materials, @woodyseyewear presents a new limited-edition capsule inspired by the musical universe, developed under the official license of the legendary band Queen, in which vinyl takes center stage in the design. The collection features six sunglass models, each with two references, combining high-quality vinyl with premium acetate to create pieces with a strong aesthetic identity.
14 0
16 days ago
"Absolute heavyweights here that you can talk to and learn from..." ✨ Ready to join us in 2027? SAVE THE DATE: 27 Feb - 1 Mar, Excel London. Register your interest in attending 👉 Link in bio #100optical
7 0
17 days ago
The DIMENSIONS Extended collection by @fleyecopenhagen continues to explore the full potential of key material groups. New additions to the Block Beta-Titanium collection explore surface expression through refined detailing on titanium fronts, while the Carbon collection introduces fresh silhouettes crafted from Light Carbon Wood - an ultrathin, more delicate take on the classic carbon frame. With a clear focus on form and substance, each material’s distinct qualities are carefully refined and elevated, introducing new dimensions to the eyewear design.
6 0
23 days ago
Last night in London, the red carpet was laid for The Devil Wears Prada 2 European premiere - serving pure fashion cinema, where eyewear stole the show ✨ #TheDevilWearsPrada2
30 1
25 days ago
The 100% Studio at #100optical champions the bold, bespoke, and beautifully made - showcasing a hand-picked selection of independent eyewear design from the UK and beyond. Missed it? See the brands that were on show at this year's event in the 100% Studio Lookbook 👉 Link in bio 📷 @lindafarrow
8 0
25 days ago
Continuity in refinement and essential aesthetics, Ørgreen Optics reveals detail of expression in Spring releases. There is a certain continuity to the way Ørgreen Optics evolves its lines. New models rarely arrive as statements on their own. They extend a line of thought already in motion, refining proportions, adjusting weight, and opening up new ways to wear familiar ideas. @orgreenoptics
16 2
1 month ago
Throwback to 100% Optical and a reminder of why optical shows matter. They give us the chance to: ❤️Connect in person with opticians and strengthen real relationships ❤️Come together as an industry and enjoy the energy, ideas and community ❤️Discover standout collections that bring something fresh to independent practices At The Eyewear Collective, we’re proud to bring independent brands into the UK and support opticians with product, marketing, social media and real partnership. Thank you for such a brilliant show. If there was a brand you saw and would love us to bring to you, get in touch. DM us today we’d love to hear from you.
68 8
1 month ago