‘UP’ movemenet focused on increasing the value of unsold products (“dead stock”) by redesigning them. The first collection bacm in 2011 used products supplied by Makro, van Gansewinkel, Vlisco, Royal Leerdam, and Mediq.
UP reaches sustainability through upcycling, redesign, and creative reinterpretation. Instead of letting products lose value over time and become waste, Droog reinvents them, adding new function or aesthetic value to bring them back into circulation.
The launch included a conference in Amsterdam where designers, industry experts, and sustainability professionals discussed the challenges of reusing unsold goods, including financial, legal, and market-related issues.
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Redesigns initiated by UP, to name a few:
▫️Stools by Studio Droog (supplied by Makro Netherlands)
▫️Trays by Comittee (supplied by Makro Netherlands)
▫️Tray by Studio Droog (supplied by Makro Netherlands)
▫️Toys by Isabel Berglund (plastic tubes supplied by Mediq Suomi)
▫️Snack set by Studio Droog (glass supplied by Royal Leerdam/Libbey Europe)
▫️The Lamp by Jenske Dijkhuis (airplane window provided by 2012Architecten/Air Salvage International)
▫️Tip-up Seat by Studio Droog (printed fabric supplied by Vlisco/Van Gansewinkel Group)
