about-face beauty by Halsey


Multi-dimensional makeup, made for the many of you. vegan | cruelty-free | cleanly formulated @ultabeauty
Blue is the new hue. Line Artist is long wear, loaded pigment. A hyper precise gel-to-matte liner for inner corner or outer wing in a stripe. Color you control, for runway-worthy eyes. Available in 10+ shades. SHOWN HERE: @taanyaar shapes with Shadow Fix Eye Primer. Line Artist in Sadgrl. Shop the award-winning eyeliner at aboutface.com + @ultabeauty
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2 days ago
Devilish winter darks, deliciously glossy lips. Cherry Pick Lip Color Butter is made for the chapped or in need of hydration. A nourishing swipe loaded with Cherry Butter and Pomegranate Seed to plump up lips with goodness. Without compromising on high pigment load. Or truly juicy shine. @jaeldorotan layers with Date Me, what shade will you swipe? Shop now at aboutface.com + @ultabeauty
1,842 12
3 days ago
About-face beauty has landed at Selfridges • Created by Halsey (@iamhalsey ), explore multi-dimensional makeup designed to empower self-expression. Expect pro-level pigments and buildable, versatile formulas in a rainbow of shades.   Hit the link in Selfridges’ bio to shop, coming to stores soon
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4 days ago
about ___ BASE COAT 101 Elevate your shadow looks by starting right. Matte Fluid Eye Paint™️ offers the ideal smooth, long wear canvas to make your pigments on top, truly pop. Using White Noise or Art of Darkness takes your shimmers to even more iridescent places (Fractal Glitter Dust or Fractal Glitter Eye Paint). Or your powder play to smokier, seamless, effortless heights (Smokesticks). For your most even canvas, prep with Shadow Fix Eye Primer. Then paint with your liquid shadow shade of choice, using the 20-30 secs of playtime to diffuse or load up. Once completely dry, layer away. Shop the award-winning formula at: aboutface.com 🇨🇦🇺🇸 @ultabeauty 🇺🇸 @theofficialselfridges 🌐
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5 days ago
Pour yourself into every look. @frenchtouchofmakeup paints with Matte Fluid Eye Paint™️ in Art of Darkness. The full-bodied black liquid shadow for ultimate dimension. Red wine eyes in a swipe. Your choice of Matte Fluid Eye Paint™️ FREE today when you shop Cyber Monday. One day only. Exclusive to aboutface.com
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6 days ago
Meet NEW Lip Fix Hydrating Primer: The ultimate cushiony base prep for ever more comfortable lip wear. With uber hydrators and feather light grip technology, Lip Fix Primer is all comfort and even longer wear color. Swipes on with a kiss of tint to guide, dries invisible. Ready for your favorite matte lip in a swipe. Shop now exclusive to aboutface.com and remember, always use protection ;)
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7 days ago
about ___ IN THE BAG Meet our NEW metallic cosmetic bag. The ideal zip and go carry all for your fav, award-winning shades. Available in two high-shine colors. Shop now exclusive to aboutface.com 30% OFF SITEWIDE ends tonight, use code BLACKFRIDAY
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8 days ago
Effortless eye, endless staying power. Shop our 30% off site wide Black Friday sale and get a FREE award-winning Line Artist gel-to-matte eyeliner in your shade of choice. When you shop $40+. Be quick. SHOWN HERE: @stxph.h swipes with Line Artist in Equestrian.
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9 days ago
about ____ SHINE RIGHT⁠ ⁠ Fractal Glitter Dust is the multi-dimensional shimmer made for hometown hookups. Holiday parties abound. All-time long-wear, mega-sheen. ⁠ ⁠ Prep your lid with Shadow Fix Eye Primer. Allow to dry completely. Sweep Fractal Glitter Dust onto your lid using a brush or finger. Allow it to melt into skin for the most megawatt shine. No ring light needed.⁠ ⁠ Shop the shimmer of the season on our Black Friday sale, about_artists shop first.
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11 days ago
zine vol. 2 curated by me. for the many of you. coming soon exclusive to aboutface.com
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12 days ago
Better Not Pout: effortless shimmery GRWM, made for seasonal soirées. _Coat your lids with melts-on Fractal Dust. _Load your lips with nourishing Cherry Pick. _Keep your hair in place with the fan-favorite Pink Devil Headband. Shop now exclusive to aboutface.com
1,450 8
13 days ago
The Morning After: a made to last holiday kit for the low effort, high impact GRWM. A wearable, enduring, all-in-one curation. No matter where you wake up ;) Shop exclusive to aboutface.com
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14 days ago
A gift for every version of you. Which HOLIDAZE set are you shopping? Available exclusive to aboutface.com. Save up to 30%.
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16 days ago
warm + glowy holiday look using the @aboutfacebeauty holidaze bundle in ‘before sunrise’. shop it now on aboutface.com for just $43 #afpartner #aboutface
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17 days ago
HOLIDAZE is here. Feel the rush at the end of the year. With a kit for every version of you, embrace holiday self-expression. ‘Tis the season, served with a twist. Curated gift sets for everyone on your list. Up to 30% off. Shop now exclusive to aboutface.com
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18 days ago
Feel the HOLIDAZE spirit. 💫 The gift edit live soon, about___artists shop first.
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18 days ago
Swipe right with Matte Fluid Eye Paint™️. Award-winning liquid shadow that glides on and stays put. For a finish that’s: *budge-proof *smudge-proof *crease-proof Shop the 30+ shades at aboutface.com
4,659 70
20 days ago
Smoky eye in the bag thanks to ➠ Smokesticks. The 3-second, never-easier, on-the-go eye look. 6 shade pairings to choose from. Dual-ended for endless ways to wear. Shop now exclusive to aboutface.com
2,468 36
21 days ago
Fluid color, no-budge staying power. @malvina_isfan pops with Matte Fluid Eye Paint™️ in New Karma. Elevate any look with a single striking hue. Glides on for painted precision. 20-30 secs of playtime to buff or pause. Then, incredible matte hold all night long. Shop the best-selling purple and 30+ shades at aboutface.com @ultabeauty and now @theofficialselfridges 🇬🇧
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27 days ago