Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.
The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.
Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio.
_
📝 by Nelson C.J,
@nelsonfromnorman____
📸 (slide 6) by
@emmadrew for ‘See You Next Year 3’
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://sp1.picnob.com/p/pt2_6747716246436734494031_0_2b927592605de52f8ef049aa33f3cc6a.jpg?o=aHR0cHM6Ly9zY29udGVudC1vcmQ1LTIuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS44Mjc4Ny0xNS82NjA0MzIzMDdfMTg1NzU0MjE4NDEwMTYxMjdfMTAzMjg2NDIxOTIwODYzOTgwOV9uLmpwZz9zdHA9ZHN0LWpwZ19lMTVfdHQ2JmVmZz1leUoyWlc1amIyUmxYM1JoWnlJNkltbHRZV2RsWDNWeWJHZGxiaTQxTnpZdWMyUnlMblpwWkdWdlgyUmxabUYxYkhSZlkyOTJaWEpmWm5KaGJXVXVZeklpZlEmX25jX2h0PXNjb250ZW50LW9yZDUtMi5jZG5pbnN0YWdyYW0uY29tJl9uY19jYXQ9MTAzJl9uY19vYz1RNmNaMmdIR2dWTVRjQjJhWTNic2YwMnJTY096V29paWwwaU9LMkpIVm45NlIySldBMVFOeVo5dDVhQVNwaTBtUDg4N2JOc3pZSjluVzJxRjB0RXc5MXVjTkRSWSZfbmNfb2hjPVRWY2lKSm1ianJnUTdrTnZ3RmtmaU84Jl9uY19naWQ9QkN1ejlLUG0ydVVuOExtc2hVM2pQdyZlZG09QU5US0lJb0JBQUFBJmNjYj03LTUmb2g9MDBfQWY2Z0FWMW55d0UyM0NYa3BLNjdqaERiSkkwYWlITGE1ZEd6VW15RmNUUEMwZyZvZT02QTBFNTg2MCZfbmNfc2lkPWQ4ODVhMg==&h=56e74051e15bee647c1294bc21f4f52d)
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://scontent-ord5-2.cdninstagram.com/v/t51.82787-15/660723977_18575421781016127_3166568757881881749_n.jpg?stp=dst-jpg_e35_p1080x1080_sh2.08_tt6&_nc_ht=scontent-ord5-2.cdninstagram.com&_nc_cat=103&_nc_oc=Q6cZ2gHGgVMTcB2aY3bsf02rScOzWoiil0iOK2JHVn96R2JWA1QNyZ9t5aASpi0mP887bNszYJ9nW2qF0tEw91ucNDRY&_nc_ohc=bp90wet3K-sQ7kNvwEJ259R&_nc_gid=BCuz9KPm2uUn8LmshU3jPw&edm=ANTKIIoBAAAA&ccb=7-5&oh=00_Af4PSOQrGGdtSpbHBzndc1C3kQLV-QTKMQpF1z_sD-DXJg&oe=6A0E628B&_nc_sid=d885a2)
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://sp1.picnob.com/p/pt2_6747716246436734494031_2_c58bda59712bc3a1bc3ca9eb6b58a422.jpg?o=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&h=a1770d19673fb623d4f4bfb5b2255e54)
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://scontent-ord5-2.cdninstagram.com/v/t51.82787-15/660095297_18575421790016127_5238333071265576446_n.jpg?stp=dst-jpg_e15_fr_p1080x1080_tt6&_nc_ht=scontent-ord5-2.cdninstagram.com&_nc_cat=103&_nc_oc=Q6cZ2gHGgVMTcB2aY3bsf02rScOzWoiil0iOK2JHVn96R2JWA1QNyZ9t5aASpi0mP887bNszYJ9nW2qF0tEw91ucNDRY&_nc_ohc=EBPcNV-94OMQ7kNvwELKGl9&_nc_gid=BCuz9KPm2uUn8LmshU3jPw&edm=ANTKIIoBAAAA&ccb=7-5&oh=00_Af5B3VSZNyKF85W9M_sqpvxOZzNYakciBm_04NT0Ijeawg&oe=6A0E7D4B&_nc_sid=d885a2)
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://sp1.picnob.com/p/pt2_6747716246436734494031_4_cd2f562e64f8851fff072b59227a6736.jpg?o=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&h=fe5673ab952c8a6035dd7a95e9780f56)
![Igwe Aka was sleeping on couches last year. Now, fans are hopping out of cars to greet him on the streets of Lagos.The Nigerian-born, Sacramento-raised rapper broke through with “KAPOW.” The story behind it is less about the algorithm and more about a Sacramento childhood of Saturday dance practices with his father, a deep pride in his Igbo roots, and a refusal to spam a good song into the ground. “I’ve always believed that quality content is better than quantity […] I’d rather have a career than a million views in a month,” he tells P&P.Now based between Lagos and Northern California, Aka is at the forefront of a shift in Nigerian music—one where underground sounds are starting to impact the mainstream. Read the full interview at the link in our bio._ by Nelson C.J, @nelsonfromnorman____ (slide 6) by @emmadrew for ‘See You Next Year 3’](https://scontent-ord5-2.cdninstagram.com/v/t51.82787-15/661925916_18575421799016127_1808980239329887716_n.jpg?stp=dst-jpg_e15_fr_p1080x1080_tt6&_nc_ht=scontent-ord5-2.cdninstagram.com&_nc_cat=103&_nc_oc=Q6cZ2gHGgVMTcB2aY3bsf02rScOzWoiil0iOK2JHVn96R2JWA1QNyZ9t5aASpi0mP887bNszYJ9nW2qF0tEw91ucNDRY&_nc_ohc=gRVNlGl1WK8Q7kNvwE8I3FB&_nc_gid=BCuz9KPm2uUn8LmshU3jPw&edm=ANTKIIoBAAAA&ccb=7-5&oh=00_Af6Zaq53VEm2a0CksqNPAjLeNWTagxsHKoMwxGX1LA0I6Q&oe=6A0E6625&_nc_sid=d885a2)
