Soft, sensual Cuoio Romano leather in a palette inspired by Rome is stitched by hand using signature #FendiSelleria workmanship.
New for #FendiSS24 , the Mini Fendessence hobo by Silvia Venturini Fendi is now available in boutiques and at Fendi.com.
Artistic Director of Couture and Womenswear: @mrkimjones
Artistic Director of Accessories and Menswear: @silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez
Styling: @nilonilo_
Photography: @ellenfedors_
Set Design: @andreacellerino
A new video documents #FendiAmbassador Ren Meguro’s visit to Fendi Factory in the Tuscan hills where he was introduced to the Maison’s signature techniques including #FendiSelleria .
The final detail, the symbol of a piece made by hand. Each of the Maison's icons made using the #FendiSelleria technique is completed with a sterling silver tag engraved with a unique serial number.
Photography: @danielelamalfafoto
A century-long story of needle and thread, Fendi and Rome. #FendiSelleria stitching, first taught to the family in 1925 by the Eternal City's master saddlers, is celebrated in new iterations of the #FendiPeekaboo .
Direction: @antonitudisco
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers.
Nearly a century later, Fendi Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette.
Video: @walestudioroma